I helped design a tool that makes Polaris, Celmatix’s peer-reviewed fertility dataset, accessible to potential patients through a new and personalized digital experience. My Fertility Compass assists users in understanding their likelihood of getting pregnant, either on their own or with fertility treatments. After completing a short questionnaire, users receive a personalized report generated using Polaris’ predictive models.

The tool aimed to empower women to start thinking about their fertility earlier and the options currently available to them, facilitate more informed and confident conversations with their fertility doctors, and encourage physicians outside the Polaris network to consider joining it. 

I contributed to the product branding, UI design, and I also assisted in administering user interviews to ensure our design/copy decisions created an experience that feels medically credible without being overly clinical. Fertility is a deeply sensitive topic, and we took great care to avoid language or visuals that users found potentially alarming, dismissive, or stigmatizing. The result is a humble but powerful companion for one of life’s most challenging journeys.