Celebrate the irresistible spirit of FIZZ with FizzyPop’s hard, CBD-infused social beverage designed for people who want to vibe up without burning out. Equal parts effervescent and easygoing, the brand needed to strike a balance between bold excitement and laid-back calm—something that says “party time!” but also “you’re chill.”

The visual identity draws from a swirl of 90s influences: think Nickelodeon slime graphics, breakfast cereal boxes, Delia’s mail order catalogs, and the slick irreverence of surfer girl culture. Purple gradients give the brand a dreamy, twilight feel, while disco balls add sparkle and movement, creating a visual rhythm that feels both nostalgic and fresh.

This is not your typical hard seltzer. Fizzy Pop is the kind of drink you crack open with your favorite people, your best playlist, and zero pressure.