Art direction for a turnkey menopause education program, led by 24 Menopause Masters.
By providing LIVE Masterclasses packed with evidence-based information and personalized guidance, M.D. For You aims to empower women in managing the unique challenges of menopause and reducing the risk of associated health issues, including osteoporosis, urinary incontinence, lowered libido, and cognitive decline.
Color palette & illustrations provided by Cé Marina
Art Direction, Brand Development, Brand Guidelines, Web Design, Web Admin, Project Management
2023 - Present
Visual Direction
Given the sensitive and often serious nature of covering medical topics and potentially traumatic experiences related to menopause, we knew the visual language needed to offer relief, warmth, and care. Rather than mirror the weight of the subject matter, we wanted artwork that had the power to gently counterbalance it.
We partnered with Cé Marina, an incredibly talented illustrator, to develop a series of joyful, vibrant visuals that would bring lightness and energy to the program. Cé’s expressive and colorful style intentionally leans into brightness that uplifts the viewer and creates a sense of optimism and empowerment. These visuals serve as emotional anchors, helping participants feel seen, supported, and safe, even when the material is complex or heavy.
The result is a visual system that respects the depth of the topic while also offering hope, humor, and humanity.
Branding
The heart of the brand lies in its joyful, expressive illustrations that bring levity and humanity to complex, often sensitive topics. To let these illustrations take center stage, we kept the surrounding brand elements clean, tasteful, and intentionally understated.
We selected Belleza, a modern serif that feels mature, poised, and approachable, as the primary typeface. It brings a quiet elegance to the content without competing with the visual storytelling. For body copy, we used a rich chocolate brown rather than black, offering a softer, warmer tone that feels supportive rather than clinical. It's a subtle choice, but one that adds emotional depth and thoughtfulness to the overall experience.
Web Design
Because the program addresses personal and often vulnerable topics, privacy and discretion were central to the web design. Built on Wix, the site architecture was designed to prioritize secure access and participant comfort. Most pages were password-protected, and the entire site was unsearchable on the web to ensure confidentiality for all attendees.
To foster engagement without sacrificing anonymity, we incorporated several features: all attendee questions could be submitted anonymously, and live-streamed classes allowed participants to join remotely, interact in real time, and maintain privacy. A custom chatbot gave users a direct line to medical experts, where they could submit questions or request one-on-one consultations with ease.
The result is a digital experience that feels safe, intuitive, supportive, and carefully designed to meet women where they are and offer knowledge in a space that honors both their privacy and their dignity.
General Site
Program Site
Welcome Page
Welcome Page
LIVE Masterclasses
Menopause Learning Center
Menopause Master Directory
Menopause Master Listing
Past Masterclass Video Archive
Past Masterclass Video Archive
Presentation Design
To ensure a cohesive and elevated experience across every part of the program, we rebranded each medical professional’s presentation to align with the program’s visual identity. Slides were redesigned using the established color palette, typography, and illustration style, replacing stock or clinical imagery with custom visuals that better reflected the tone of the program.
This not only reinforced the brand but also created a consistent, welcoming experience for attendees, no matter which doctor was presenting. The visual continuity helped unify the voices of the participating medical professionals, supporting the program’s goal of delivering trusted, approachable education in a format that felt both expert and empathetic.
“The site is masterful on so many levels: from the very specific and important information to the tone, which takes something normal and, let's face it, unpleasant—which can be a mystery, a bit scary, a serious physical problem, and very often a distressing psychological problem—and makes the "journey" (kind of hate that word, but sometimes it works...) seem almost lighthearted in the proactive “we're in this together and we're here to help” way you have constructed the information.”
MDForYou Guest
“During the many decades I’ve been hiring employees, I put Charlotte in the “exceptional” category. What else do you call someone who is talented, hardworking, passionate about her assignments, loyal, disciplined and collaborative?”
Geri Brin, President Brinsights LLC, New York
